Organic StrategyNurture your roots and grow your business to drive more customers online.
DRIVING YOUR ORGANIC STRATEGY
In the world of food, organic means that the food is grown without the use of pesticides, fertilizers and additives. Similarly, organic marketing strategies are those that don’t rely on growth enhancers, or paid advertising. The tactics we use to help customers find you online organically include:
SEO (Search Engine Optimization)
Optimizing your site to be found on search engines.
Ensuring your business listing is found regardless of listing site used.
Monitoring what is being said about your business.
Setup, content, strategy, and best practices to drive social success.
SEO (Search Engine Optimization)
Search Engine Optimization is just what it sounds like – optimizing your site to be found on search engines like Google, Bing and Yahoo.
Whether looking for small business SEO or SEO for a robust corporate site – one of the primary ways to optimize your site is through quality content that is written with SEO in mind. First, we find out what customers in your area are searching for. From there, we’ll make recommendations for content that will help your site show up when customers are searching. We’ll also make recommendations on other ways to optimize your site for search engines. This could be adjustments to the code on your site that make it easier to read, reducing image file sizes to help your site load faster, or ensuring that you don’t have any broken links on your site that are frustrating your customers and search engines.
If you’re looking start fresh with a brand new website – also check out our web design services page.
When customers search online, there are many places they can find your businesses information. From Google, to Facebook and hundreds of other sites, your address, phone number, website, hours and other details are pulled into listings sites that frequently come up at the top of the page when your potential customers are searching. Making sure this information is accurate across the web is imperative. The last thing you want is someone finding your business only to be turned away by inaccurate information.
Our Local Listings package will maintain your information across the sites and help you optimize one of the primary listings sites – Google – by setting up, claiming (if needed) and optimizing your Google My Business Account.
Like local listings, there are also many sites where customers can review your business. Potential customers are actively looking for reviews and reading them before making their decision where to shop. It’s important to generate positive reviews, respond and resolve negative ones, and keep an eye on your overall rating.
We’ll guide you through best practices on requesting reviews and provide you with tools to easily monitor your reputation online. Got a tough review and need some advice on how to respond? We can help with that too.
Organic social media can help engage your current customers and attract new ones. Based on your business goals we’ll help you find ways to tap into social media and guide you on profile set-up, content strategies, and best practices for Facebook, Instagram, LinkedIn, YouTube and other niche social networks relating to your business.
All these elements play into an effective organic strategy and will help drive traffic to your website and your business.