The COVID-19 pandemic has swept quickly across the globe and no business as been unaffected. But, independent, local businesses have been hit with more than their fair share of challenges. How can you safely operate, how do you manage your team, and for many, how do you quickly improve your technology to reach customers with limited foot traffic? Here are three ways you can make sure your business is engaging past customers and attracting new ones in the age of COVID-19.
1. Update Listings and Social Networks
If you haven’t already updated your Google My Business profile, your Facebook page, and any other places that your business is listed with accurate store hours and information, clear your calendar and get it done. Customers will often look at these sites and nothing else. So, if you’re just updating your website, you could be missing out on customers who think you’re closed or frustrating customers that have inaccurate information.
Once you’ve got the basics covered, it’s important to update your listings frequently with updated information, posts, and photos.
2. Upgrade Your Website to offer a better experience online.
Many consumers are spending more time at home and thinking twice about heading out into the world to run an errand or visit a business in person. Having a great website just went from something that will improve your business to something that your business can’t live without. A frustrating mobile experience, confusing content, or too many clicks to get important information could be all it takes for your digitally connected customers to go to your competitor.
Look closely at your website (and not just on a computer, on your smartphone too) from the eyes of your customer. Do you answer the most commonly asked questions? Are your hours and address easy to find? Does your site share how you are operating during the pandemic? If the answer isn’t a resounding “YES!” your website needs updates….and fast.
Moving beyond the basics of a great user experience and clear content, it’s also time to start looking at how your website can support your business virtually. Do you accept online payments, do you have an online store? Can customers easily contact you if needed?
3. SEO Optimize Your Content
Customers ARE searching online. Let’s be honest, they’ve been searching online for a while now so updating your website content to make sure it’s helping you show up in searches isn’t just a strategy for helping your business survive in a pandemic. It’s a strategy for helping your business survive, period.
Search engines are complex and SEO experts understand how people are searching and how to create websites that search engines like, but there are some basics that anyone can do. Make sure you’re updating content frequently. Whether it’s a blog or new products, current content is important. And while you might not have in-depth knowledge of keywords and popular search terms, you do know your business. Make sure there’s content on your site that answers questions and covers the basics of your industry.
Don’t get discouraged by the challenges you face operating your business during the pandemic. While more people are staying home, they’re also looking for more ways to support their local communities. You just need to make sure they can find you….online. Need some help? Contact us today.