Your website is the online version of your business. Many times, it is the first impression your customers have of you. Let’s face it, more and more people are checking out businesses online before they even think about getting in the car and driving to a store. When it comes to your business, what do your potential customers see? Is your website an accurate representation of the quality experience your customers would find if they visited your physical location? If not, you could be missing out on new customers and turning away business.
Imagine you’re looking for a new coffee shop to get your morning pick-me-up. You find two coffee shops in your area and they both have websites so you decide to check them out and decide which one to try.
The first website features a simple, easy-to-navigate design, has a beautiful photo of the inside of this cozy little coffee shop, and a menu of all their tasty caffeinated beverages. There’s also a story about how the coffee shop started and a photo of the owner and the staff all with big welcoming smiles. Wow, now I’m in the mood for a caramel macchiato and some good coffee shop vibes.
You’re pretty sold on this new spot but you still check out the second website. You find an unorganized jumble of clip art photos and some basic information like an address and phone number. You click on the link that says menu only to find that it doesn’t work. There are no photos of the coffee shop so you’re not sure what’s in store.
Where do you go? I think the answer is pretty obvious. But, what’s sad, is that that second coffee shop could be just as amazing as the first one. Maybe the owner had an equally awesome story, happy staff, and the chill vibe you were looking for. And heck, maybe their caramel macchiatos are even yummier. It’s too bad because as long as that first coffee shop meets your expectations, you’ll probably never try the second one.
This story illustrates the importance of telling your business’ story online. If you think your customers aren’t looking you up online, you’re wrong. If you think they’re not judging you by your website, you’re wrong. No matter how amazing your business is in person, you’re hurting yourself if you don’t have an equally amazing website to match.
The good news is that an amazing website doesn’t have to cost a lot of money. A well-designed website with compelling content is all you need. In the story above, we talked about an easy-to-navigate homepage, an about us page, and a menu page. These three basic pages were all we needed to convince you to give it a try.
Starting with a few well-built pages on your website gives you the perfect opportunity to represent your business online and platform to grow from. From there, you can add additional information, videos, blog posts, and more to help new customers find you and old customers coming back for more.
Now grab a cup of your favorite caffeinated beverage and take a good hard look at your website. If you’re not too happy with what you see, learn more about how Roots Digital can help.