Content is king. Content is queen. Content is everything! You hear it all the time. Our world is content crazy. If you’re a small business owner or even a big business with a small team, the need to be constantly creating content can seem overwhelming. Enter the content calendar for small businesses, and more importantly the realistic content calendar.
A quick search online will result in all kinds of content calendar templates, tools and advice. These are great for experienced content marketers and dedicated content teams, but to an independent busines owner, this search may lead to feeling defeated and (there’s that word again) overwhelmed. If you’re feeling like content marketing is just too hard and ready to give up. Give us five more minutes of your valuable time to show you just how manageable content creation can be.
Content Marketing – Slow and Steady
Say it with us, “I am the tortoise.” We all know the story of the tortoise and the hare. On the off chance that you’ve somehow never heard this story. The hare is fast, but he takes for granted how easy the race is and takes a break. The determined tortoise keeps plugging along and passes the hare while he’s napping and ultimately wins. So, just because you don’t have a fully dedicated content team or even a writer, that doesn’t mean you can’t take advantage of our content-hungry world.
Lesson #1 – Start slow with your content calendar for small business and commit to a reasonable goal. One blog post a month is better than none. One blog post consistently every month is better than four in one month and then none for the next six. One post – you can do it!
Write What You Know
You are an expert at what you do. You know your business better than anyone. When it comes to you content, there’s no need to spend hours researching because everything you need is in your head. Still having trouble thinking of topics? Let’s look at it this way. Is there a spiel that you are constantly repeating to customers? Do you get asked the same question over and over? If you’re nodding your head yes right now, there you have it. There is your content.
Lesson #2 – Answer the questions you get asked (and answer) daily. Just do it in writing.
Schedule Your Content (But Be Flexible)
A schedule is important. Remember, consistent content over a long period of time is better than bursts of content that you can’t maintain. Aiming for that once-a-month blog post? Pick a day of the week (and a week of the month) when you are the least busy and schedule an hour or two to write and post your content. Don’t stress so much about posting on the exact same day or the exact time each month. Make a goal to post in the first week of each month for example. As small business owners ourselves, we know that things are bound to come up – you have a customer emergency, a shipment arrives a day early, an employee called in sick. We get it, life happens.
Lesson #3 – Set your schedule and try to stick to it. If you get derailed, don’t give up. Just get back on track as quickly as possible.
Make the Most of Your Content
You worked hard to write that content, now it’s time to squeeze every last ounce out of it. Start by breaking your content into pieces that can be used on your social networks. In this post, for example, you’ll notice we’ve provided four lessons. Each of these lessons will become a social media post. We’ll also create a post about the article in general and let’s face it, there will be a tortoise photo to grab attention on those social feeds. All of a sudden, your one post has turned into social content that can be spread out for the entire month. For more on scheduling social content, check out our blog The 6 Best Social Media Scheduling Tools for a Growing Business
Lesson #4 – Don’t just post it and forget it. Create social content that can be scheduled throughout the month and beyond to promote this content.
If even this simple content plan is still leaving you feeling overwhelmed, there is one more option – get help! If you have a team member that can help develop content with your guidance, pull them in to help. If you have content ideas but just can’t seem to get them down into words, hiring a writer than can listen to you, ask you questions, and turn your expertise into content could be a great option as well. No matter what you do, don’t give up on creating valuable content to attract and engage your customers.
Need our help with your digital content strategy? Contact us to get started.